Begin your journey into advanced data analytics and discover how data professionals leverage powerful techniques like data storytelling, statistics, and machine learning to drive business decisions. This course explores the role of data professionals in the workplace and introduces the PACE (Plan, Analyze, Construct, Execute) project workflow, providing hands-on activities and real-world examples to enhance your data analytics skills. This is the first of seven courses in the Google Advanced Data Analytics Certificate, a series designed to prepare you for an entry-level data scientist or advanced-level data analyst role.