Predict Visitor Purchases with a Classification Model in BigQuery ML Reviews
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This lab provides hands-on skills in using BigQuery's SQL-based machine learning to create predictive models. You'll work through an e-commerce example to predict if a website visitor is likely to make a purchase, an essential insight for e-commerce and customer analytics. Learning BigQuery ML helps streamline SQL-driven model creation and deployment in business applications, building valuable data science and business intelligence skills for data-driven decision-making.
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