Predict Visitor Purchases with a Classification Model in BigQuery ML Reviews

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salman k. · Reviewed 5 yıldan fazla ago

Please rephrase this for better understanding : Answer: will_buy_on_return_visit is not known after the first visit. Again, you're predicting for a subset of users who returned to your website and purchased. Since you don't know the future at prediction time, you cannot say with certainty whether a new visitor come back and purchase. The value of building an ML model is to get the probability of future purchase based on the data gleaned about their first session.

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Good

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Maxim M. · Reviewed 5 yıldan fazla ago

easy to learn

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